The 5 A's of effective corporate learning:
- Available: Getting to the info
- Appropriate: Relevance is critical
- Accessed: Learning begins
- Absorbed: Transforming info
- Applied: Applied
At the Speed of Business: 5 A's of the Corporate Learning Chain
Research.
"Business professionals are learning all the time, and their need for information is often
driven by the dynamic nature of the business environment. However, the costs associated
with fruitless searches are enormous: IDC research suggests that knowledge workers
spend 15-30% of their time actively seeking specific information, however,
these searches are successful less than 50% of the time and can
cost millions in time and opportunity costs. For the Fortune 500, the
total cost represents between $60 and $85 billion in direct costs of failed
searches and twice that amount in the opportunity costs of searching
for information."
"Several factors determine the ultimate value of knowledge sought and found. At
the most basic level, a causal chain of events must be satisfied before information
can make its way from simply being available to being applied in a business setting."
"SkillSoft's SkillChoice multi-modal learning is a system that is built to address the
imperatives of organizations and individuals in their search for information. It is built to
engage the natural learning process and present information that is appropriate to
the learning needs and patterns of the individual worker."
Report from IDC, Cushing Anderson, July 2003
